What is Leonardo AI and How it Works

Leonardo.Ai is an AI tool that facilitates the creation of spectacular digital assets such as images, environments and concept art.

It’s designed to enable rapid ideation, allowing users to train their own AI models and produce unique assets via an artist-friendly interface.

Aimed at artists and non-artists alike Leonardo AI does not require any prior AI or complex software experience.

what is leonardo ai and how it works

The platform provides a simple yet robust interface to an array of ready-to-use AI image models, saving users from investing time in learning how to operate it or money in expensive equipment for local image generation.

It’s poised as a competitive option for new AI image generators like Midjourney with sign-ups available for exclusive early-access.

This article will further explore Leonardo AI’s features, getting started process and its comparison to Midjourney AI tool.

What is Leonardo AI?

Leonardo AI is an AI-driven image generator designed to revolutionize content creation in gaming.


It utilizes advanced machine learning algorithms to generate unique game assets, including items, environments and concept art.

Leveraging Stable Diffusion, the platform provides a text-to-image generation process similar to services like Midjourney and Dall-E.

Currently in an early-access phase, Leonardo AI is free to accepted users.

It has seen significant growth, boasting over 1 million registered users on its Discord server.

Built on the SAP HANA database, Leonardo AI offers a powerful tool for businesses and organizations to automate processes, optimize operations and make informed decisions.

To use the service, users must establish an account and subscribe. However, as it’s still in development, some limitations exist, such as occasional blurry or pixelated output.

Despite these early challenges, continual updates and improvements are expected.

Specifically targeted at the gaming industry, Leonardo AI enables designers and developers to train their own AI models, thus producing unique, production-ready assets.

The platform aims to transform the way professionals, businesses and individuals create high-quality visual content.

How does Leonardo AI work?

Leonardo AI employs a range of machine learning algorithms, including deep learning, for data analysis, pattern identification and predictions.

It processes substantial real-time data, automates tasks and enhances operations using predictive analytics.

Moreover, it generates unique game assets, such as items, environments and concept art.

The platform is user-friendly, allowing for swift creation of production-ready assets and training of custom AI models.

Unlike other platforms using foundational models like Stable Diffusion and DALL-E, Leonardo AI uses finely-tuned models for image generation.

Users can choose from a variety of models upon accessing Leonardo, each designed to generate images in diverse styles.

How to sign up for Leonardo AI?

To access Leonardo AI without wait, start by signing up for a free account at Leonardo.ai.

The process might be slightly confusing, but here are the steps:

Step 1: Visit Leonardo.ai and click “Launch App” at the top right.


Step 2: Register for early access.

Step 3: You’ll be redirected to another screen. Go back to the previous screen and click “Yes I’m whitelisted.”


Step 4: You will then reach the login page where you can log in using Google, Microsoft, or the sign-up option.

Step 5: After completing the registration, you’ll be prompted to select your interests on your first login.


Once registration is complete, you will be redirected to the homepage. You will find a list of featured models and a community feed which displays recent creations by other users.

Use Cases For Leonardo AI

Leonardo.ai serves creative professionals like game developers, concept artists and designers by swiftly generating game assets, maintaining art style consistency and aiding rapid idea iteration.

Initially developed for game developers and artists, it is effective for creating game assets such as buildings, environments, items and concept art.

Despite its primary focus on gaming, Leonardo AI’s applications extend to the broader marketing, entertainment industry and consumer goods sectors.

How does Leonardo.AI Make Content Production Process Effortless?

Leonardo.AI’s platform enables game developers to generate numerous style-consistent assets effortlessly using AI.

Users can fine-tune models with sample images to produce endless assets in the chosen style.

The platform provides easy guidance for reliable, creative outcomes at scale benefiting both large production studios and individual developers.

What are the features of Leonardo AI?

Leonardo.ai offers an array of features for creative professionals:

Pre-Trained Models

Leonardo.ai has a good selection of pre-trained models with styles including photorealism, artistry, vintage photography, magical creatures and paper art. These models produce specific and high-quality outputs.

Custom Data Sets

Users can easily upload photos to create custom data sets and models enabling them to train Leonardo.ai in a specific style for tailored results.

Game Resource Generation

Leonardo.ai’s AI algorithms can design ideas into stunning art creating game resources such as items, characters, structures and concept art.

User Interface

The clean web-based interface allows users to set parameters like image quantity, dimensions, guidance scale and tiling. Users can input prompts, select models and styles, and include negative prompts if needed.

Early-Access Program

Users can sign up for early access to the platform providing feedback and participating in the platform’s development process.

AI Canvas

Leonardo.ai features an easy-to-use editor for creating and editing AI art images.

Custom Model Training

The training process involves choosing an optimal number of images (recommended 8-15) and maintaining a balance of variation and consistency in the dataset.

Output Control

The AI canvas allows users to control generated images’ output, modify sample numbers, temperature, generation time and output type (still images or animations).

Prompt Editing

Users can upload an image, copy the prompt and edit it in the canvas using a block-based interface.

Artwork Sharing

Users can share their generated images or animations with the Leonardo.ai community, gaining feedback and seeing others’ creations. The images or animations can also be downloaded for personal use.

Leonardo AI vs. Midjourney

Leonardo AI and Midjourney are AI image generation platforms with similar processes but there are some key differences.

Leonardo AI has a user-friendly web app with graphical controls for properties like resolution, offers 150 free tokens daily and provides a broad variety of internal and community models.

Midjourney, primarily accessed via Discord, requires manual parameter adjustment and currently has no free version, but it often provides better out-of-the-box image quality.

However, the potential of these platforms is determined by their underlying models and Leonardo AI could match Midjourney’s quality with proper prompt engineering.

The below table will give you a better comparison between these two AI tools.

FeaturesMidjourney AILeonardo AI
PricingSubscription plans starts at $15 per month.Subscription plans start at $29.99 per month.
User InterfaceUser-friendly interface with a Discord botA bit complex interface with a web-based app
Free Trial7-day free trial14-day free trial
Model SelectionYou will get limited selection of modelsExtensive selection of models
Customization OptionsFew customization optionsMore customization options to choose
Image QualityHigh-quality images however sometimes images can be blurry or pixelated.High-quality images however images can sometimes be unrealistic.
CommunityActive CommunityGrowing and active Community
Overall OpinionGood choice for users who are looking for AI art generator with high-quality generated images.Good choice for users who are looking for a powerful AI art generator with more customization options at their disposal.
Midjourney vs Leonardo AI

Frequently Asked Questions (FAQs) about Leonardo.ai

Is Leonardo AI free or paid?

Leonardo.ai is a free, diffusion-based alternative to Midjourney, offering a beginner-friendly platform for creating impressive AI-generated art.

Is Leonardo AI for commercial use?

Yes you can use it commercially. It is written under the Leonardo.ai Terms of Service that all rights to an image belong to the individual who has generated it.

How many tokens are in Leonardo AI?

You will get 150 tokens that means approximately 150 images.

What are some Leonardo AI alternatives?

Some of the alternatives to Leonardo are Adobe Firefly, Bing image creator, Midjourney, Canva AI and Gamebook.

Who is the owner of Leonardo AI?

Austrailian-based founder JJ Fiasson is the owner of Leonardo AI.

Can you sell Leonardo AI art?

It permits selling AI-generated art on platforms like Etsy and stock image websites.

How good is Leonardo AI?

Leonardo.ai offers an intuitive platform for easily customizing 3D creations, suitable for both professionals and enthusiasts seeking stunning visuals quickly.

Where is Leonardo AI located?

It is located in Sydney, Australia.

What file formats does Leonardo.Ai support?

It’s compatible with most design software due to its ability to work with popular file formats.

Can I train my own models with Leonardo.Ai?

Leonardo.Ai provides flexibility by supporting both pre-trained and user-trained models for asset creation.

When was Leonardo AI founded?


So this is all about Leonardo AI. I hope you found this information quite useful to navigate this fantastic tool for your creative needs.

Also read: How to subscribe to Midjourney

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