Top 11 AI SEO Tools to Improve SEO [2024]

SEO involves a comprehensive approach that encompasses competitor research, keyword research, link-building and improving page load speeds.

AI SEO tools can streamline this process, enhancing organic reach.

SEO is important for freelance content writers, bloggers and medium to large-scale businesses as these AI SEO tools help in content research, writing and optimization of content.

However, while AI can facilitate SEO efforts, human oversight remains essential to ensure content quality.

This article will go into detail on various AI tools for SEO.

So let’s get started.

Best AI SEO Tools to Supercharge Your SEO

Here is a list of the 11 tools that will are great for Search Engine Optimization.

SEO Tools
AI SEO Tool Best for Pricing
Jasper AI Businesses of all sizes – individuals, SMEs or enterprise teams. Anyone seeking a powerful AI tool to mirror their brand’s voice. Free Trial: Available
Creator: $49/month ($39/month if billed annually)
Team: Price varies
Custom: Tailored to specific needs
Surfer SEO Content creators, bloggers, agencies and content marketers. Basic: $49/month
Pro: $99/month
Business: $199/month
Frase Content marketers and marketing agencies. 5-day product trial: $1
Monthly plan: $14.99
Yearly plan: $12 per month
Alli AI Agencies, Businesses of all sizes, Bloggers. Free Trial: 10 days
Starter Plan: $249/month
Semrush Businesses keen on incorporating AI into their SEO strategies. Price starts from $119.95/month
Up to $449.95/month
Diib Both individuals and multi-website owners aiming to amplify their SEO strategy. Free trial available
Pro plan: $7.99/month
MarketMuse Content managers and marketers aiming to deliver results and make informed choices. Free trial: 7 days
Free Plan: Limited monthly queries
Standard Plan: $149/month
Team Plan: $399/year
Scalenut Content marketers and businesses aiming to amplify their content production. Free Trial: 7 days
Essential Plan: $39/month
MarketBrew Agencies and businesses of all sizes seeking actionable SEO insights. Cost: $400 per search engine model
Personalized demo, case studies, and references available.
NeuronWriter Marketers and agencies looking to leverage AI in their content strategy for optimal SEO results. Pricing ranges from EUR 19 to EUR 97 per month.
OutRanking Those keen to gain an edge in search rankings, especially SMEs or solo freelance content creators. First Month: $7
Solo Plan: $69/month
Additional plans available.

1. Jasper AI

Jasper AI is a revolutionary AI tool designed for SEO, aiding marketers in producing high-quality, search-optimized content.


It’s tailored to resonate with your brand voice, ensuring brand-consistent content.

Who it’s for:

It is suitable for businesses of all sizes – individuals, SMEs or enterprise teams.

Anyone seeking a powerful AI tool to mirror their brand’s voice will find Jasper invaluable.


  • Free Trial: Available
  • Plans: Jasper AI offers three pricing plans:
  • Creator: $49/month ($39/month if billed annually)
  • Team: Price varies
  • Custom: Tailored to specific needs

Features and Benefits:

  • Speed & Efficiency: Can draft a 1,500-word article in under 15 minutes.
  • Diverse Templates: Over 50 templates for different content forms – from blog posts to ad generators.
  • Extensive Writing Styles: 11,000+ fonts and 2,500 writing style categories.
  • Multilingual Support: Supports 25+ languages.
  • User-friendly Interface: Intuitive design, long-form writing assistance and text element identification.
  • Customizable Experience: Feed it seed words, specify the tone and Jasper crafts content accordingly.
  • Additional Features: Includes auto-save, plagiarism checker, brand voice customization and multi-user login capabilities.

2. Surfer SEO

Surfer SEO is an AI-driven SEO tool designed to optimize website content for better search engine rankings.


It offers comprehensive keyword research, data-driven insights and on-page optimization recommendations.

Key Features:

  • Grow Flow: A growth management tool offering weekly SEO insights, keyword recommendations, internal linking opportunities and article ideas.
  • Content Editor: Assists in SEO-friendly content creation with clear optimization guidelines.
  • Keyword Research: Find related topics using your primary keyword to gauge search intent and keyword difficulty.
  • SEO Audit: Pinpoints SEO errors like page speed, keyword density, missing backlinks and NLP sentiment.
  • AI Outline Generator: Helps structure content for optimal SEO.
  • Keyword Surfer Extension: Additional tool for keyword insights.
  • Integrations: Seamless integration with WordPress, Jasper and other CMS platforms.


  • No free trial
  • Basic: $49/month
  • Pro: $99/month
  • Business: $199/month
  • (Note: All prices are billed annually.)


  • In-depth keyword and competitor analysis
  • Trusted by global companies like Lenovo, Shopify and Thomson Reuters.
  • Assists in creating and optimizing content


Does not alert users about potential over-optimization, which can lead to black hat SEO techniques.

Best For:

Surfer SEO is ideal for content creators, bloggers, agencies and content marketers.

3. Frase

Frase is a leading AI SEO tool designed for content creators, bloggers and marketers.


It streamlines the content creation process, offering features for research, content generation and optimization.

Its affordability makes it a go-to choice for those aiming to elevate their SEO strategy.

Who is it For?

Frase is ideal for content marketers and marketing agencies. Recognized as a top AI copywriting tool, it is adept at crafting SEO content, analyzing content quality and improving content marketing strategies.


  • Free trial: Not available
  • 5-day product trial: $1
  • Monthly plan: $14.99
  • Yearly plan: $12 per month

Key Features and Benefits:

  • Content Creation & Optimization: Efficiently create SEO-friendly content using Frase’s text editor and topic list generator. Compare your work to competitors and adjust for higher Google rankings.
  • Research Tools: Investigate keywords, headings and concepts used by competitors. Create comprehensive content briefs swiftly.
  • Analytics: Frase’s dashboard provides insights from Google Search Console, spotting declining pages and offering content opportunities. Monitor ranked pages, impressions and cost per click.
  • Unique Features: Connect with Google Search Console for valuable data, discover top-ranked keywords and use the topic planner for long-tail keyword suggestions.
  • Learning Resources: The Crash Course section provides quick tutorials and demos to get users started efficiently.

4. Alli AI

Alli AI is an AI-powered, no-code SEO tool designed to automate and optimize SEO tasks.


Through its centralized dashboard, users can streamline their SEO efforts, making the process quicker and more efficient.

Target Audience:

  • Agencies
  • Businesses of all sizes
  • Bloggers
  • Websites in need of optimization


Free Trial: 10 days (credit card requirements apply)
Starter Plan: $249/month

Key Features:

  • Content Optimization: Alli AI can generate site-wide optimization rules, including meta tags, link descriptions and alts for images.
  • Automation: Self-adjusting algorithms ensure the tool stays updated with SEO best practices.
  • Live Editor: Enables real-time editing of content and immediate publishing.
  • Link-Building: Provides recommendations based on analysis of major websites, assisting with effective link building.
  • SEO Reports: Generates valuable insights like keyword ranking, recommendation exports and sales reports.

Unique Selling Points:

  • Integration with major CMS platforms like Shopify and WordPress.
  • Custom automation for tailored page changes.
  • Instant content modifications.
  • Cost and time-saving benefits.

Best for:

Small teams, eCommerce platforms and tech hubs. However, the pricing might be on the higher side for some individuals or small teams.

5. NeuronWriter

NeuronWriter is an advanced AI-driven tool designed to enhance the content creation process, focusing on SEO optimization.


By using the power of natural language processing (NLP), Google SERPs data and insights from competitor content, this tool ensures that users craft high-ranking articles and social media posts.

Key Features:

  • AI Writer: Enables generation of AI-created content, streamlining the writing process.
  • Internal Linking: Recommends related sites, simplifying the link-building process.
  • Competitor Analysis: Delves into top-performing content of competitors, revealing what factors contribute to their high rankings.
  • Over 170 language support
  • Integrated Document Management system
  • Content planning functionality
  • Custom columns for analytics
  • Interoperability.


Ranges from EUR 19 to EUR 97 per month.

Ideal for:

Marketers and agencies looking to leverage AI in their content strategy for optimal SEO results.

6. MarketBrew

MarketBrew is an AI-powered SEO tool designed to provide real-time, insightful data and unit test your optimizations.


It simulates a search engine, allowing users to forecast SEO processes, A/B test SEO changes and gain insights impossible through manual efforts.

Its unique capability lies in calibrating itself to mimic any search engine, enabling SEO specialists to analyze ranking factors and identify real-time SEO gaps across different platforms.

Key Features:

  • Real-time Data Analysis: Processes, manages and analyzes vast amounts of data seamlessly.
  • User-friendly Interface: Easy to navigate and intuitive design.
  • SEO Testing: Forecast SEO processes and A/B test every SEO change.
  • Ranking Forecast: Uses machine learning to provide ranking predictions.
  • Competitive Analysis: Determine what sets high-ranking websites apart and receive tailored suggestions for improvements.

Ideal Users:

Best suited for agencies and businesses of all sizes seeking actionable SEO insights. However, it’s less appropriate for individual content creators.


  • Free trial: Not available.
  • Demo: Personalized demo, case studies and references are provided.
  • Cost: Priced at $400 per search engine model.

7. Scalenut

Scalenut is a comprehensive AI-driven SEO solution designed to supercharge the complete SEO lifecycle.


It has tools and generators that are tailored for paragraph creation, Google Ads descriptions, video and product descriptions and more.

With its integral keyword planner, Scalenut assists in thorough keyword research and categorization.

Best Suited For:

Content marketers and businesses aiming to amplify their content production and strengthen their SEO initiatives.


  • Free Trial: Available for 7 days.
  • Essential Plan: $39/month with considerable discounts for annual payments.

Core Features:

  • Research – Garner essential insights, explore semantic keywords and craft a winning strategy to surpass competitors.
  • Create – Develop SEO-centric content using advanced NLP and NLU techniques. Benefit from real-time optimization rooted in SERP analytics.
  • Optimize – Receive immediate evaluations of your content through a dynamic SEO score. Enhance content instantaneously, eliminating the need for multiple revisions.
  • Marketing Copy – Produce compelling copy with 40+ AI-based templates that cover: Product descriptions, Website content, various copywriting frameworks and email copywriting.

8. MarketMuse

MarketMuse is an advanced AI SEO tool designed to offer personalized insights by analyzing websites.


This enables users to make data-driven decisions, optimizing web content with reduced time and effort.

Target Audience:

Content managers and marketers aiming to deliver results, make informed choices and report to stakeholders are the primary beneficiaries of MarketMuse.


  • Free trial: Available for 7 days.
  • Free Plan: Limited monthly queries.
  • Standard Plan: $149/month.
  • Team Plan: $399/year.

Key Features:

  • Personalized Insights: By leveraging AI, MarketMuse provides objective insights, assisting in the development of a more effective content strategy.
  • Content Analysis: Marketers can pinpoint content weaknesses and discover low-competition keywords, boosting SERP rankings.
  • Automated Content Audits: This feature allows organizations to save time and money.
  • Topic Recommendations: Without manual keyword entry, SEO experts receive suggestions on what topics to cover.
  • Content Briefs & FAQs: Writers are equipped with content guidelines for producing accurate content from the start and can also access commonly asked questions, ensuring alignment with user expectations.

9. Diib

Diib is a revolutionary AI SEO tool designed to assist content creators in automating SEO processes.


With its expansive features, users can swiftly enhance traffic, boost rankings and analyze competitive performance.

Key Features:

  • Targeted Keyword Identification: Recommends the best keywords for a website, factoring in niche and competitors.
  • Answer Engine: Offers 24×7 keyword monitoring and sends tailored alerts for optimization based on trend analysis.
  • Website Monitoring: Automated monitoring provides insights into site speed, security, ranking changes and competitor activities.
  • Link Building: Monitors backlink profile, presenting details about linking pages, link quality and backlink traffic.
  • Daily Health Score: Compiles 12 crucial metrics to assess website performance daily.
  • Growth Plan: Includes personalized growth objectives and alerts addressing SEO, social platforms, mobile compatibility and user experience.
  • Competitor Analysis: Track competitor rankings and activities to stay ahead.
  • Pricing: Offers a free trial. Pro plan available at $7.99/month.

Diib’s user-friendly interface presents insights into website health by evaluating mobile speed, core web vitals, keyword rankings, sitemap and more.

It offers weekly health scores using AI forecasting based on its metrics.

Suitable for both individuals and multi-website owners, Diib is a cost-effective choice for those aiming to amplify their SEO strategy.

10. Semrush

Semrush is a leading SEO toolkit offering over 55 tools catering to various enterprise requirements including social media marketing, competitor analysis and content marketing.


It helps businesses to conduct keyword research, optimize on-page SEO, track website performance and monitor backlinks.

Key Features:

  • Keyword Analysis: Research keywords, find gaps in competitor strategies and identify high-value terms.
  • Traffic Analysis: Compare your website traffic against competitors and gain insights for strategy formation.
  • Backlink Analytics: Examine competitor backlinks to find opportunities and strategize accordingly.
  • Position Tracking: Monitor the ranking of various keywords on Google and strategize optimization.
  • Content Tools: Use the Writing Assistant and Content Audit features to ensure content is user and Google-friendly.

Semrush AI Tools:

Semrush offers 76 AI-driven SEO tools, like a writing assistant, rephrasing tool and a text-to-image generator.

While some tools, such as the content idea generator, might require multiple attempts for optimal results, others like the meta description creator perform consistently well.


Price starts from $119.95/month, reaching up to $449.95/month.

Comparative Advantage:

Semrush can replace functionalities offered by tools like Google Trends, MOZ, Hootsuite and SimilarWeb.


Considering its comprehensive toolset, even if on the pricier side, Semrush is a top contender for businesses keen on incorporating AI into their SEO strategies.

11. OutRanking

OutRanking is an advanced SEO AI tool tailored to optimize and automate content, making it a go-to solution for those aiming to lead search engine rankings.


Leveraging its AI Wizard, SERP analysis and integration features, OutRanking stands out as a comprehensive tool for enhanced content creation, aiming at giving businesses an edge over their competitors.

OutRanking is a cost-effective solution for solo content creators and smaller teams, promising a competitive edge in the SEO arena.

Who is it For?

Ideal for those keen to gain an edge in search rankings, especially SMEs or solo freelance content creators.


  • First Month: $7
  • Solo Plan: $69/month
  • Additional plans available.

Key Features:

  • AI Wizard & SERP Analysis: Provides an automatic draft using SERP data from top-ranking sites.
  • SEO Content Editor: Optimize meta titles, descriptions, H2 & H3 tags and address ‘People Also Ask’ queries. Suitable for creating and refreshing content.
  • Comprehensive Tools: From creating blog outlines to press releases, OutRanking manages all.
  • Other Features: Outline Builder, Concepts, Workflows and Internal linking.


OutRanking focuses on maximizing organic traffic by offering automated content creation without compromising SEO.

It evaluates top-ranking sites, spotting opportunities to help users climb the search rankings.

OutRanking ensures SEO-optimized content, from blog outlines to omnichannel campaigns, streamlining the content creation process.

Key Benefits and Applications of Using AI SEO Tools

1. Enhanced User Experience

By recognizing users’ demographics and geographical locations, AI-powered SEO tools can suggest tailored content, leading to increased customer loyalty and brand recognition.

Moreover, they help in improving web page performance by advising on structuring and internal linking, ensuring a seamless user experience.

2. Improved Keyword Research

AI-enabled SEO tools streamline keyword research, offering insights through SERP analysis.

These AI SEO tools recommend keywords based on metrics like search traffic and keyword difficulty, enhancing website traffic and search engine rankings.

Furthermore, they facilitate competitor keyword analysis, ensuring a competitive edge in content optimization.

3. More Accurate Predictive Analysis

AI in SEO offers predictive analytics, forecasting search engine performance based on historical data patterns.

Content creators and developers gain insights into future SEO trends and the expected impact of various strategies, enabling more informed decisions.

This predictive capability ensures that only the most promising strategies are pursued, maximizing effectiveness.

4. Better Content Optimization

AI solutions guide SEO specialists in crafting search engine-friendly content. These tools can suggest content adjustments or even generate drafts suitable for publishing.

Furthermore, existing content can be refined by AI insights, which recommend enhancements for keyword-specific ranking improvements.

These tools can also suggest the ideal content length and quality for outperforming and outranking competitors.

Use Cases of AI SEO Tools

Here are some of the best use cases of the AI SEO Tools:

1. Content Optimization

Content optimization focuses on enhancing the quality, relevance and visibility of online content.

This process covers keyword research, keyword placement, readability enhancements, link strategies and mobile-friendliness.

2. SEO Writing

SEO writing aims to craft content that ranks higher on search engine results pages (SERPs).

Targeting specific keywords and optimizing the format enhances the content’s visibility and organic traffic.

While AI can produce high-quality content tailored to a target audience, users should ensure its accuracy with thorough fact-checking and proofreading.

3. Analytics

For SEO, analytics provides insights into user engagement and the efficiency of SEO techniques.

It encompasses traffic metrics, keyword performance evaluation and conversion tracking.

The emerging trend of predictive analytics, powered by AI, can forecast user actions using collected data, facilitating the creation of impactful SEO strategies.

Frequently Asked Questions (FAQs) on AI SEO Tools

Q: What is an AI SEO Tool?

A: An AI SEO tool automates site monitoring and analysis, using machine learning to suggest keywords and optimize areas swiftly. It streamlines management for single or multiple websites, enhancing results efficiently.

Q: Are there any downsides to relying solely on AI for SEO?

A: Solely relying on AI for SEO can lead to over-optimization or content that lacks genuine human touch and creativity. Although AI tools provide valuable insights, they might miss the context or emotional appeal that humans inherently understand. SEO is not just about ranking; it’s about providing value to users and human judgment is essential in ensuring this.

Q: How do AI SEO tools compare to traditional SEO tools?

A: AI SEO tools leverage machine learning and data analytics to provide deeper insights and automation compared to traditional SEO tools. While traditional tools often rely on static algorithms and fixed parameters, AI-powered tools adapt over time, learning from vast datasets and making predictive recommendations. Traditional tools might provide keyword rankings and backlink data, whereas AI tools can forecast keyword trends, suggest content optimizations in real-time and analyze user behavior in more nuanced ways.

Q: Can AI predict SEO trends?

A: AI can analyze vast amounts of data to spot emerging trends, but predicting the future of SEO with absolute certainty is challenging due to the ever-evolving nature of search engine algorithms and user behavior. However, with the right data, AI can forecast potential shifts in user preferences and search behavior.

Q: How often should businesses update their AI SEO tools?

A: The frequency of updating AI SEO tools depends on the rapidity of advancements in AI technology and changes in SEO trends. It’s recommended to regularly review and update tools to ensure they leverage the latest AI models and algorithms. Regular updates can ensure that businesses remain competitive and stay ahead in the ever-evolving SEO landscape.

Q: How cost-effective is it to integrate AI into SEO strategies?

A: Integrating AI into SEO strategies can be cost-effective in the long run. While there might be an initial investment in AI tools or platforms, the automation, insights and time saved can lead to better ROI. Businesses can achieve faster results, make informed decisions and reduce manual efforts, thus saving time and resources.

Q: How does AI handle voice search optimization?

A: AI plays a significant role in voice search optimization. AI can understand and process natural language queries, helping in optimizing content for conversational search phrases. As voice search becomes more prevalent, AI tools can help businesses adapt by providing insights into voice search trends and assisting in content optimization for voice-driven searches.

So this ends our list of the best 11 AI SEO tools to take your SEO efforts to next level.

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