Midjourney Statistics: Overview, Key Data, Users & Growth [2023]
Midjourney AI image generator tool is rapidly growing in user numbers and revenue.
This article will provide you with key statistics highlighting the platform’s expansion, user engagement and influence in the AI image generation industry.
It serves as a useful resource for understanding Midjourney’s impact and reach, with regular updates to keep pace with new data.
You are encouraged to bookmark this article so that you will remain updated with Midjourney’s statistics and growth.
Midjourney Company Statistics
Let’s start with Midjourney company stats first to become familiar with what the company does and from where it operates:
| Company | Midjourney, Inc. |
| Founded | 2022 |
| Founded by | David Holz (CEO) |
| Founder Experience | Formerly cofounder of “Leap Motion” a VR company |
| Headquarters | San Francisco, California, United States |
| Industry | AI image generator (Graphics, Multimedia and Web Design) |
| First Open Beta | July 12, 2022 |
| Employees Count | 20+ |
| Funding | Claims to be self-funded |
| Competitors | Stable Diffusion, DALL-E 2, Adobe Firefly etc. |
| Company Website | https://www.midjourney.com |
Key Stats of Midjourney in 2023
- Midjourney has an active Reddit community of over 512k members as of June 2023.
- 68% of users use the platform for fun and 72% have never shared their images online.
- Of users that share images, Instagram is the most popular platform.
- Majority of users access it via Android devices (54%) and Windows (72%).
- 77% of users use the platform for recreational purposes.
- Midjourney’s Twitter handle has over 279.7K Followers as of June 2023.
- Over 25% of users report mental health improvements from using the platform.
- 83% of users use Midjourney as a form of art therapy.
- 70% users of Midjourney are male.
- 63% users of Midjourney are 34 years old or younger.
- Most users of Midjourney AI live in the West (Americas/Europe).
(Source: Official Midjourney Discord Poll Data)
Midjourney Statistics For Users
Midjourney’s Discord platform had an impressive 17.6 million registered members as of June 18, 2023, with around 1.3 million of those members being active online at any given moment.
This signifies a considerable amount of activity and engagement on the platform, hinting at Midjourney’s strong user base.
Midjourney’s website traffic has experienced a tremendous surge in traffic throughout 2023.
In January 2023, the Midjourney website recorded 29.1 million visits which increased to 31.6 million by February 2023, representing a 9% month-over-month growth.
The traffic further skyrocketed to 41.4 million in March 2023 a whopping 31% growth from the previous month.
| Month | Website Traffic |
| January 2023 | 29.1 million |
| February 2023 | 31.6 million |
| March 2023 | 41.4 million |
| April 2023 | 42.7 million |
| May 2023 | 35.5 million |
The website traffic in April 2023 grew to 42.7 million and then declined to 35.5 million by May 2023.
As far as search popularity on Google Trends is concerned, Midjourney is presently outperforming its competitors such as DALL·E and Stable Diffusion.
This clearly shows the Midjourney brand’s increasing recognition and stronghold in the AI image generation industry.
In a nutshell, the popularity and search traffic of Midjourney has more than doubled in 2023 and it is expected to keep moving upwards throughout the year.
Midjourney Traffic Share by Top Keywords
Below are the stats of the top keywords that are driving organic traffic to midjourney.com for Desktop users and this data is from worldwide countries.
The share of organic traffic is 99.06% and of paid traffic is 0.04%. The top keywords for Midjourney website are: midjourney, midjourney ai, mid journey, midjourney pricing etc.
As of June 2023, the total keywords according to Similarweb are 17.4K.
Midjourney Audience Demographics Statistics
Midjourney.com’s audience predominantly consists of males (64.63%) with females making up 35.37% of the visitors.
The most represented age group visiting the site is 25-34 year olds, showing its market dominance in this demographic.
Midjourney Referral Traffic Stats
Social Media Traffic Stats of midjourney
Midjourney.com primarily draws social media traffic from Discord, followed by YouTube and Twitter.
Conclusion
I hope the above statistics about Midjourney will help you understand this platform better and therefore will enable you to use it more efficiently for your personal or business use.
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